For a brand that is without e-commerce Chanel certainly has a few technical tricks up its sleeve.
In China, the House of Chanel is trying to insert a personality into its little black dress: its founder. "Culture Chanel,” a show organized by the fashion house that runs through March 14 at the Museum of Contemporary Art Shanghai (Moca), aims to introduce Coco Chanel. The exhibition, of 400 items including designs by Chanel as well as things that inspired her, offers a peek into her psyche — and it may offer a better excuse for spending thousands of dollars on a genuine outfit, rather than a fake.
Shanghai 2011. In a mix-match globalized new Chinese society, Chinese citizens can better understand branding, brands and the history behind them thanks to educational exhibitions such as “Culture Chanel”. It good for both brand and customer, can be thought a new way of brand promotion.
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