Karl Lagerfeld for Coke-cola

Karl Lagerfeld has teamed up with Coke Cola light for a second time to put his signature flair on a trio of limited-edition bottles.

Karl Lagerfeld have designed three new dresses for diet coke-cola this time. Three designs are featured in the limited edition collection, each inspired by Diet Coke heroines Bernadette, Eleanor and Irene.

Dressed in black and white with fuchsia touches, the bottles also feature Lagerfeld’s trademark, pony-tailed, white-collared silhouette.

Motifs of silver polka dots, black diamonds and bold fuchsia swirls drape the bottles and are topped off with hot pink caps.

The collector’s edition hits stores in 11 European countries in April. Lagerfeld will also shoot a publicity campaign for the brand.

If coke is a treat, and Karl is synonymous of trendy, then this is undoubtedly a trendy treat.

The link below is a video behind-the-scenes process with Karl Lagerfeld.

http://hypebeast.com/2011/04/diet-coke-by-karl-lagerfeld-behind-the-scenes-video/

I have known a new brand "AVEDA"

Last week MIA have introduced me a very effective skin care products named "AVEDA". It sales in house of fraser. After use AVEDA cream and oil for three days I found it's really good and it's my first time want to know the brand more.

Aveda sells products ranging from skin care to hair care which are as organic as possible. Aveda also maintains a variety of partnerships with salons and spas that use their products. Many of these locations also offer treatments certified by Aveda.

Today Aveda is part of Estée Lauder Companies Inc., based in New York. Rechelbacher sold Aveda to Estée Lauder in 1997 for $300 million, although Aveda continues to be run as a separate entity.

As my main direction is brand promotion, so I want focus on how Aveda promote itself. Aveda's advertising strategy combines product-line advertising with corporate/ image advertising.

The limited edition royal wedding Oyster card

With less than one month to go until the nuptials of Prince William and Catherine Middleton, the Mayor of London Boris Johnson and Transport for London today unveiled the design of the limited-edition royal wedding Oyster card.

The limited-edition Oyster card to commemorate the wedding of Prince William and Catherine Middleton available in the week leading up to the royal wedding.

"The limited-edition Oyster card commemorating Prince William and Catherine Middleton’s marriage follows tradition as, in 1981, a unique ticket was also produced by TfL’s predecessor London Transport for the marriage of William’s parents, Charles and Diana."

Reference from http://www.rail.co/2011/03/29/mayor-unveils-design-of-the-royal-wedding-oyster-card/

Around 750,000 royal wedding Oyster cards will be available while stocks last from all London Underground and London Overground stations from April 21th. The card will not only ensure they pay the cheapest fares for their journeys, it will also act as a reminder of their part in the royal wedding festivities.

IT Girl (Three)

There is another girl can be matched in strength with Alexa Chung in UK IT Girls world is Daisy Lowe.
Daisy Lowe has strong UK temperament, random, sweet, easy, and a little small punk , leading indicator of today’s idols. She is also the DJ and the models, deeply loved the whole British girl, Kate Moss’s successor. Her dressing mix, but also became the idol of young people are eager pursuit, and imitation.

Daisy Lowe performed in many brand advertising, include Agent Provocateur and French Connection, and have been on board the cover of many fashion magazines, such as ID Magazine and the Italian edition of Vogue magazine, by the New York fashion photographer Steven Klein shot.

IT Girl (Two)

Alexa Chung, famous for her British fashion darling's quirky and effortless style.Alexa Chung was born on 5 November 1983, is an television presenter, model and contributing editor at British Vogue.

Chung is a muse to many fashion designers because of her distinctive personal style. She frequently appears on best dressed lists, is a regular cover girl for Vogue, Elle and Harper's Bazaar and is often seen in the front row at fashion shows.

In 2009, the designer handbag company Mulberry created a much sought-after bag named after and inspired by Chung, called the "Alexa". The bag is very popular now. Below is the picture of Alexa bag from mulberry.

                                                           Alexa with Alexa Bag

Vogue's Anna Wintour has described Chung as "a phenomenon"^[ while the New York Times has declared her "the Kate Moss of the new generation". Chanel designer Karl Lagerfeld has described her as "beautiful and clever..a modern girl".

In December 2010, Bryan Ferry  on behalf of the British Fashion Council  presented Chung with the British Style Award which "recognises an individual who embodies the spirit of British fashion and is an international ambassador for the UK as a leading creative hub for fashion" at a ceremony at the Savoy Theatre in London

IT Girl (One)

An IT Girlis an attractive young woman who receives intense media coverage unrelated or disproportional to personal achievements. The reign of an "It girl" is usually temporary; some of the rising It girls will either become fully-fledged celebrities or their popularity will fade.


One of the representative of IT girls in this century is Paris Hilton. Paris is an heiress to a share of the Hilton Hotel fortune, as well as to the real estate fortune of her father Richard Hilton. In early 2001, Hilton began to develop a reputation as a 19-year-old socialite, being identified as "New York's leading It Girl" .

Now, Paris is not only a model. She’s an actress, has published a book, has an album, designed jewelry, opened a chain of clubs called Club Paris, and she even sells perfumes.
Now the hottset IT girl is Olivia Palermo. Daughter of an interior decorator and an estate agent,  Olivia Palermo was born on 28th February 1986. She grew up on New York’s Upper East Side.


Labelled a ‘socialite,’ Olivia Palermo is at every party and every fashion show. Better known for her personality than for her artistic talent, Olivia Palermo is, however, an it-girl noted for her style and flair.

 "Ever chic, we often see her wearing Prabal Gurung, Matthew Williamson, but also creations from Topshop and even Zara. From pencil skirts and dresses, silk blouses, blazers to boyfriend jeans, Olivia Palermo’s look is undoubtedly modern. She often opts for the a pair of Yves Saint Laurent or Louboutin shoes to dress up her outfits, and is rarely without her Hermès Birkin!"
Refernce From: http://uk.ykone.com/itgirls/bio/olivia-palermo/

Kate Middleton's Royal wedding

Kate Middleton's Royal wedding is the most hottest topic these days. Today I have seen the special ballpen selling for the weddig in Swarovski shop.

Prince William and Kate Middleton's upcoming wedding has been immortalized in commemorative coins, china and tea towels. Britain's Royal Mail is celebrating the April 29 nuptials with a new set of stamps that feature the couple's official engagement portraits.

From the engagement ring to the dress, Kate Middleton's Royal wedding is set to be the most stylish event of the century.

If there is a sufficiently strong brand, wants enter UK market, it's a great opportunity. If there is a UK's new brand, can do Kate's hair style or shoes or dress, even make the wedding cake, will be suddenly become famous.

No wonder how many brands would like to sponsor the royal wedding. Behind the wedding there is a business wars.