Chung is a muse to many fashion designers because of her distinctive personal style. She frequently appears on best dressed lists, is a regular cover girl for Vogue, Elle and Harper's Bazaar and is often seen in the front row at fashion shows.
In 2009, the designer handbag company Mulberry created a much sought-after bag named after and inspired by Chung, called the "Alexa". The bag is very popular now. Below is the picture of Alexa bag from mulberry.
Alexa with Alexa Bag
In December 2010, Bryan Ferry on behalf of the British Fashion Council presented Chung with the British Style Award which "recognises an individual who embodies the spirit of British fashion and is an international ambassador for the UK as a leading creative hub for fashion" at a ceremony at the Savoy Theatre in London
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