I have known a new brand "AVEDA"

Last week MIA have introduced me a very effective skin care products named "AVEDA". It sales in house of fraser. After use AVEDA cream and oil for three days I found it's really good and it's my first time want to know the brand more.

Aveda sells products ranging from skin care to hair care which are as organic as possible. Aveda also maintains a variety of partnerships with salons and spas that use their products. Many of these locations also offer treatments certified by Aveda.

Today Aveda is part of Estée Lauder Companies Inc., based in New York. Rechelbacher sold Aveda to Estée Lauder in 1997 for $300 million, although Aveda continues to be run as a separate entity.

As my main direction is brand promotion, so I want focus on how Aveda promote itself. Aveda's advertising strategy combines product-line advertising with corporate/ image advertising.